ChatGPT Prompts
Every Flower Business Needs
Running a flower business means wearing all the hats — from planting and harvesting to marketing and customer service.
But let’s be honest: most of us didn’t get into floristry or flower farming to spend hours writing Instagram captions or email newsletters.
THAT'S WHERE AI PROMPTS COME IN !
They take the pressure off and help you get words on the page faster — without sounding generic or robotic.
Used well, tools like ChatGPT or Claude can help florists and flower growers define a clear, authentic brand voice that sounds like you — not a content bot. Instead of wasting time on writer’s block, you can use tailored AI prompts to plan your social media, polish your product descriptions, or draft your next newsletter in minutes.
That means more time doing what you love — and less time stuck in front of a screen.
Whether you’re building a new flower farm website, creating wedding flower quotes, or prepping for market day, AI prompts help you show up consistently and confidently. For small creative businesses like ours, that’s a powerful edge in a saturated market — and a smart way to grow your business without hiring a marketing team.
FOR MORE INSIGHTS:
Listen to the PODCAST
Download the prompts above or copy and paste from below
FLOWER FARMER & FLORIST PROMPT LIBRARY
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Brand voice prompt
Goal: Nail your brand voice so that communication becomes slick and easy.
Prompt:
“Act as a world-class brand strategist who specialises in small, creative businesses. Help me define a distinctive and authentic brand voice for my flower farm. I’m just starting out and want to stand out in a crowded space — so please ask me 10 insightful questions that go beyond the basics. I grow seasonal British flowers and admire [brands/people] like [insert who you love]. Once I’ve answered, write me a short brand voice guide I can use for all my marketing.”
2. Customer Clarity Prompt
Goal: Nail who you're selling to — because if you’re trying to talk to everyone, you're selling to no one.
Prompt:
"I’m a flower farmer/florist in the early stages of building my business. I want to get crystal clear on who I’m trying to attract, so I can tailor my products, marketing, and messaging effectively.
Please act like a brand strategist and ask me a series of targeted questions to help define my Ideal Customer Avatar (ICA). Your questions should cover:
– Who I genuinely want to serve (not just who I think I should)
– My customer’s lifestyle, values, habits, and where they spend money
– My own lifestyle, availability, and what kind of business I actually want to build
– Their emotional drivers — what they love, struggle with, or seek when buying flowers
Once you have my answers, summarise the results into a clear ICA profile I can use to guide future content, pricing, and customer experience decisions.
Include:
– A name and quick snapshot (e.g. “Lucy the Eco-Minded Home Gardener”)
– Their core values and motivations
– Their typical buying patterns
– Where they hang out online and in person
– Messaging tips that will resonate with them
– A “What They Need From Me” section"
3. Foundational Content Prompt
"I’m a flower farmer/florist and I want help crafting a compelling origin story — the kind that makes people feel something, trust me, and want to buy from me.
Please act like a storytelling strategist who understands both emotional resonance and buyer psychology. Ask me the right questions to uncover:
– Why I started my flower business (what lit the spark)
– What values drive me (e.g. sustainability, seasonality, artistry)
– What makes my flowers or growing methods different
– What kind of experience I want my customers to have
– A moment or memory that sums up what this work means to me
Then, turn my answers into:
– A short, scroll-stopping social media post (with CTA)
– A warm, clear “Why Buy From Me” section for my website
– A simple, memorable market-day one-liner I can say to customers
Tone: Natural, heartfelt, and grounded. No fluff, no buzzwords — just truth and connection."
4. Weekly Marketing Plan Prompt
"I’m a flower farmer/florist running a small business and I want help staying consistent with my marketing — without getting overwhelmed or sounding like everyone else.
Act like my AI-powered marketing assistant. Using my brand voice and ideal customer avatar, create a simple, strategic weekly marketing plan that balances education, connection, and gentle selling.
My goals are to:
– Grow my audience
– Nurture trust and connection
– Promote products or services without being pushy
Please include:
– 1 Instagram post idea (with hook, caption, and CTA in my voice)
– 1 email newsletter idea (with subject line, intro, and topic breakdown)
– 1 blog or tip idea that builds SEO + positions me as an expert
– Optional: 1 market stall idea or in-person talking point
Keep it aligned with the current season, what I’m likely sowing or harvesting, and the emotional triggers that matter to my customers. Tone: real, relatable, and rooted in storytelling."
5. Prompt: “How Do I Reach My Ideal Customer?”
I’m a flower farmer/florist with a clear idea of who I want to serve — but I need help actually reaching them in a way that feels authentic and drives sales.
Act like a creative marketing strategist who understands small, seasonal businesses with big-hearted missions.
Ask me questions about:
– My business model (e.g. farmers markets, bouquets, weddings, CSA)
– What I currently do for marketing (if anything)
– My strengths (e.g. writing, talking, photography — or none!)
– My time and tech constraints
Then, using my answers and my ICA profile, create a personalised marketing plan that includes:
– The 2–3 best platforms or channels to reach my ICA right now
– 3 content ideas that will stop them scrolling and build trust
– A repeatable weekly marketing rhythm I can actually stick to
– Bonus: 1 smart visibility boost I could try (PR, collab, reels, etc.)
Please keep it doable, strategic, and in my voice. I want to connect deeply with the right people — without wasting time on trends that won’t move the needle.