Business Blogs

So you've decided that you want to start a flower farm of florist studio. Now what?

Our business blogs are straight-talking, fluff-free, and rooted in the real-world challenges of running a flower farm. Whether you're navigating customer no-shows, figuring out how to price that £15 bouquet properly, or finally wrapping your head around SEO—these posts are here to help you grow.

From marketing and mindset to planning and profit, we share what’s worked (and what hasn’t) so you can spend less time Googling and more time doing. Because flowers may be romantic, but running a flower business is anything but soft.

Profit Made Simple: The Break-Even Formula Every Florist and Flower Farmer Needs

Learn the simple break-even formula every flower farmer and florist needs to stop quietly losing money at markets and events. No complicated maths — just clear, practical guidance to help you understand your costs, set confident prices, and finally know whether your business is truly profitable.

The 5 Numbers Every Flower Farmer Should Know (If You Want to Make a Profit)

Flower farming is more than sunrise harvests and pretty blooms — it’s a business. To make it profitable, you need to know your numbers. In this post, I’m breaking down the 5 key metrics every flower farmer should track. From cutting unprofitable crops to scaling your sales, these numbers will help you grow with purpose and finally turn those flowers into profit

Florist infront of computer surrounded by peach flowers

AI for Florists - ChatGPT Prompts Every Flower Business Needs

Struggling to write captions, emails, or website copy that actually sounds like you? This blog shares the exact ChatGPT prompt I recommend to every florist and flower farmer who wants to stand out online. Whether you're just starting out or tired of AI that sounds like a robot in a flower crown, this guide will help you train ChatGPT to become your marketing sidekick — and finally build a brand voice you love.

Cut Flower Vase Life & Conditioning Guide - How to Make Your Blooms Last Longer

Drooping flowers? Not on our watch. Master flower vase life & conditioning with this no-fluff guide to longer-lasting blooms.

The Florist's Guide to Finding Dream Clients

Dream clients aren’t unicorns. They just need a way to find you. Here’s how to attract, book, and keep them — on purpose.

Is Your Website Working as Hard as You Are? Florist Website Tips

Tired of chasing flower sales in your DMs? These florist website tips will help your site convert while you’re sowing sweet peas.

Lady with Long hair tending tall flowers in the garden

Pricing Flowers with Confidence

Stop guessing your prices. Here’s how to add overheads to your flower sales without undercharging or overthinking.

Florist sitting on chair infront of shed surrounded by flowers

Planning for Profit: How Many Flowers Do You Really Need to Grow?

Think you need thousands of blooms to turn a profit? Think again. Success in flower farming isn’t about growing more—it’s about growing smart. In this blog, we break down exactly how many stems you really need to hit your income goals without wasting time, space, or sanity.