Is Your Website Working as Hard as You Are? Florist Website Tips

A Guide for Florists & Flower Farmers Who Want More Sales (Without More Work)

If you’re a florist or flower grower still waiting on customers to reply to their DMs — or worse, cut a bouquet only for them to ghost you — it’s time we talk websites.

Because here's the truth. A good website isn’t just a digital business card. It’s your hardest-working employee. One that sells your flowers online, takes payment in advance, answers FAQs, and attracts new customers — all while you’re elbow-deep in a tray of zinnias.

So if your website is feeling a bit dusty (or non-existent), this post will help you build one that works harder — and smarter — for your flower business. Here's my top florist website tips.

Why Every Florist and Flower Farmer Needs a Website. My top florist website Tips

You don’t need a five-figure budget or a tech degree. You just need a site that’s:

• Clear

• Functional

• Easy for customers to use and make PAYMENTS!

  
  

Social media is where you connect.Your website is where you convert.

Think of it as your virtual shop window, your 24/7 booking assistant, and your online till — all rolled into one.

The 3 Best Website Platforms for Florists & Growers

Not all website platforms are created equal. Here’s what I recommend:

1. Wix

Best for: Most flower businesses

• Drag-and-drop builder (no coding needed)

• Easy to customise and update

• Great for florists and smaller online shopsIt’s what I use for both of my businesses.

2. Squarespace

Best for: Portfolio-style sites & wedding florists

• Gorgeous design templates

• Clean layouts

• Slightly less flexible for larger e-commerce setups

3. Shopify

Best for: Large-scale online shops

• Powerful inventory management

• Best-in-class checkout

• Higher learning curve and monthly costs

If you’re just selling bouquets or offering services, Wix or Squarespace will be more than enough.

What Every Florist Website Needs (No Exceptions)

Whether you're building a site from scratch or refreshing an old one, these are your must-haves:

1. Clear Contact Info

Include your location and how to get in touch — ideally in the footer.If people don’t know where you are, they’ll bounce. Fast.

2. Describe What You Do & Who It’s For

Don’t be clever. Be clear.

“Seasonal bouquets delivered in Hampshire” or “Wedding flowers for wild-at-heart couples”

Spell it out in plain English, and be specific. You are not just selling flowers for brides. Where are you based , what type opf flowers - who is your ideal customers.

3. Real Photos

No stock shots. No blurry phone pics.Use images that reflect the work you want more of. Show your field, your flowers, your vibe.

4. Clear Calls to Action

Think:

• Book Now

• Order Bouquets

• Check AvailabilityYour customer should never have to guess their next step.

5. Testimonials

Use words that describe the experience — not just “the flowers were lovely.”

Great testimonal examples:

“From the moment I got in touch, XXX made the whole process feel effortless. The flowers were beyond beautiful, but what really stood out was how understood I felt — like they completely got my vision. I cried happy tears when I saw my bouquet.”

or

“I was nervous about ordering flowers online, but the website made it so easy. Clear prices, gorgeous photos, and I loved knowing exactly how it worked. Everything arrived on time and in perfect condition — I didn’t have to chase or guess a thing.”

Florist SEO Doesn’t Have to Be Scary

The next thing you need to think about is SEO - Search Engine Optimisation! Sounds scray hey but its really simple:

Use the words your customer is searching for.

If someone types “Wedding Florist Hampshire” into Google — and you never mention weddings or Hampshire on your site — you won’t show up. Simple as that.

So:

• Add your services (daily bouquets, wedding flowers, workshops etc )

• Add your location

• Sprinkle those keywords naturally into your headings and paragraphs

  
  

SEO = clarity + consistency

How Much Will It Cost?

Expect to spend:

• £8–£25/month on a website builder (e.g., Wix or Squarespace)

• £10–£20/year on a domain name (like yourbusinessname.com)

That’s it. No designer required. Just drag, drop, and start selling.

How Often Should You Update Your Site?

🗓️ Monthly:

• Check your enquiry forms and links are working

• Make sure your checkout process still functions

🌼 Seasonally:

• Refresh images, availability, and product listings

• Update booking info if your services or prices change

🧹 Annually:

• Review your copy

• Add new testimonials

• Update your homepage to reflect where you're going next — not where you've been

  

If you're short on time, Here's what to do first , do these 3 things today:

1. Make it crystal clear what you offer

2. Give people a visible action to take (shop, book, enquire)

3. Show proof you’re great (photos + testimonials)

And please, for the love of florals — tell people where you’re based.

Final Thoughts

Your flowers are beautiful.Your time is valuable.Your business deserves a website that reflects both.

So whether you're building your first flower farm site or finally giving your wedding florist site a makeover, remember:

🌱 Clarity sells.🌱 Photos persuade.🌱 Your website should be working — even when you’re not.

Want help writing your website? I’ve got something in the works for that 😉Stay tuned — or drop me a DM on Instagram with your biggest website challenge.