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How to Grow French Ranunculus in the UK- Planting, Care & Cutting Tips
French ranunculus bring florist-grade beauty to your garden — here’s how to soak, sprout, and grow them for stunning spring blooms.
Jane Westoby
5 min read


How to Sow Larkspur Seeds for Stunning Cut Flowers
Larkspur (Delphinium Consolida) is one of those flowers that quietly blossoms in the corner when no one is looking. Tall, elegant spires...
Jane Westoby
3 min read


How to Grow Lisianthus in the UK
Lisianthus (Eustoma) is one of the most beautiful yet challenging cut flowers to grow in the UK. Often called the “florist’s rose,” lisianthus is prized for its long vase life, elegant petals, and high demand in wedding flowers. Many UK growers find the seedlings slow to establish — often sitting at the two-leaf stage for weeks — but with the right conditions in a polytunnel or greenhouse, they thrive. Consistent warmth, careful watering, and good airflow are essential for su
Jane Westoby
6 min read


The 5 Numbers Every Flower Farmer Should Know (If You Want to Make a Profit)
Flower farming is more than sunrise harvests and pretty blooms — it’s a business. To make it profitable, you need to know your numbers. In this post, I’m breaking down the 5 key metrics every flower farmer should track. From cutting unprofitable crops to scaling your sales, these numbers will help you grow with purpose and finally turn those flowers into profit
Jane Westoby
5 min read


AI for Florists - ChatGPT Prompts Every Flower Business Needs
Struggling to write captions, emails, or website copy that actually sounds like you? This blog shares the exact ChatGPT prompt I recommend to every florist and flower farmer who wants to stand out online. Whether you're just starting out or tired of AI that sounds like a robot in a flower crown, this guide will help you train ChatGPT to become your marketing sidekick — and finally build a brand voice you love.
Jane Westoby
4 min read


Cut Flower Vase Life & Conditioning Guide - How to Make Your Blooms Last Longer
Drooping flowers? Not on our watch. Master flower vase life & conditioning with this no-fluff guide to longer-lasting blooms.
Jane Westoby
2 min read


The Florist's Guide to Finding Dream Clients
Dream clients aren’t unicorns. They just need a way to find you. Here’s how to attract, book, and keep them — on purpose.
Jane Westoby
3 min read


How to Grow Snapdragons for Cutting: The Complete Seed-to-Vase Guide
Not all snapdragons are created equal. Learn how to grow tall, florist-grade blooms from seed to vase
Jane Westoby
4 min read


Is Your Website Working as Hard as You Are? Florist Website Tips
Tired of chasing flower sales in your DMs? These florist website tips will help your site convert while you’re sowing sweet peas.
Jane Westoby
4 min read


Top 10 Foliage Plants Every Flower Farmer Should Grow
Bouquets need more than blooms. These 10 powerhouse foliage plants add structure, drama & value to every stem you grow.
Jane Westoby
3 min read


Sowing in the Sunshine: Seeds to Sow Now for a Bloom-Filled 2026
Sow now, bloom big later. My go-to biennials & perennials for a jaw-dropping 2026 garden—while everyone else is still deadheading.
Jane Westoby
3 min read


Pricing Flowers with Confidence
Stop guessing your prices. Here’s how to add overheads to your flower sales without undercharging or overthinking.
Jane Westoby
5 min read


Planning for Profit: How Many Flowers Do You Really Need to Grow?
Think you need thousands of blooms to turn a profit? Think again. Success in flower farming isn’t about growing more—it’s about growing smart. In this blog, we break down exactly how many stems you really need to hit your income goals without wasting time, space, or sanity.
Jane Westoby
5 min read


June is the new January - Biennials & Perennials to Sow Now to get a head start
June’s not the end of the season — it’s the start of next year’s blooms. Sow biennials now for stronger, earlier flowers.
Jane Westoby
3 min read


AI for Flower Farmers & Florists: Why It’s Time to Stop Ignoring the Robots
Let’s cut to the compost: AI is not coming — it’s already here, and if you’re not using it in your flower business yet, you’re leaving...
Jane Westoby
4 min read


SEO for Flower Farmers - How to Stop Hiding from Customers Online
Simple SEO tips for flower farmers to boost visibility, attract local customers, and grow online sales.
Jane Westoby
4 min read


Discover the Benefits of Soil Blocking for Seed Starting
If you've ever found yourself overwhelmed by trays, transplant shock, or the endless hunt for sustainable growing methods, soil blocking...
Jane Westoby
3 min read


Dahlia Propagation: A Step-by-Step Guide to Dahlia Leaf Cuttings and Stem cuttings
Clone your favourite dahlias! Learn how to take stem & leaf cuttings this spring for more blooms, faster and for free.
Jane Westoby
6 min read


The Great Seed Sowing Debate: Which Method is Best for Your Flower Patch?
Seed sowing decoded! From trays to soil blocks, find the right method for you (and avoid the dreaded pricking-out marathon).
Jane Westoby
3 min read


The Courgette Cake with Cream Cheese Filling That’ll Make You Want to Grow Courgettes
Moist, lemony, and layered with cream cheese and passionfruit curd, this cake turns a courgette glut into a reason to celebrate. It’s so goo
Jane Westoby
3 min read
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