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Growing Without a Greenhouse
You don’t need a greenhouse to grow well. With the right timing, plant choices, and simple protection, success is entirely possible.
Jane Westoby
6 min read


How to Grow Tomatoes
Growing great tomatoes isn’t about rushing — it’s about timing. From sowing and light to warmth, feeding, and planting out, this guide shows you how to get it right.
Jane Westoby
6 min read


How to Grow Poppies Successfully
A practical guide to growing poppies, from choosing the right types to sowing, conditioning, and cutting them successfully.
Jane Westoby
4 min read


Easy Herb Butter with Edible Flowers
(A Summer Staple for Garden Cooks) This is one of those recipes I make on repeat all summer. It takes minutes, uses handfuls of fresh herbs from the garden, and instantly makes everyday cooking feel a bit special. It’s also one of my favourite ways to use edible flowers in a way that’s simple, practical, and actually gets eaten — not just admired. This herb butter keeps well in the fridge, slices beautifully, and works on just about everything. Why herb butter works so well w
Jane Westoby
3 min read


A Practical Guide to Growing Edible Flowers
Edible flowers sit in a different category from cut flowers. While they may look similar in the field, they are grown, handled, and sold as food , not decoration. That distinction matters legally, practically, and commercially. Edible flowers are flowers grown specifically for consumption, produced to food-safe standards, and intended to be eaten rather than used decoratively. They must be grown, harvested, and handled differently from ornamental cut flowers, even when the sp
Jane Westoby
4 min read


Sweet Pea Sowing Calendar - The Best Months to Sow for Early Blooms & Long Stems (UK Guide)
The best time to sow Sweet Peas in the UK — a simple month-by-month guide for early blooms, strong plants and long cutting stems.
Jane Westoby
3 min read


Profit Made Simple: The Break-Even Formula Every Florist and Flower Farmer Needs
Learn the simple break-even formula every flower farmer and florist needs to stop quietly losing money at markets and events. No complicated maths — just clear, practical guidance to help you understand your costs, set confident prices, and finally know whether your business is truly profitable.
Jane Westoby
3 min read


How to Grow French Ranunculus in the UK- Planting, Care & Cutting Tips
French ranunculus bring florist-grade beauty to your garden — here’s how to soak, sprout, and grow them for stunning spring blooms.
Jane Westoby
5 min read


How to Sow Larkspur Seeds for Stunning Cut Flowers
Larkspur (Delphinium Consolida) is one of those flowers that quietly blossoms in the corner when no one is looking. Tall, elegant spires...
Jane Westoby
3 min read


How to Grow Lisianthus in the UK
Lisianthus (Eustoma) is one of the most beautiful yet challenging cut flowers to grow in the UK. Often called the “florist’s rose,” lisianthus is prized for its long vase life, elegant petals, and high demand in wedding flowers. Many UK growers find the seedlings slow to establish — often sitting at the two-leaf stage for weeks — but with the right conditions in a polytunnel or greenhouse, they thrive. Consistent warmth, careful watering, and good airflow are essential for su
Jane Westoby
6 min read


The 5 Numbers Every Flower Farmer Should Know (If You Want to Make a Profit)
Flower farming is more than sunrise harvests and pretty blooms — it’s a business. To make it profitable, you need to know your numbers. In this post, I’m breaking down the 5 key metrics every flower farmer should track. From cutting unprofitable crops to scaling your sales, these numbers will help you grow with purpose and finally turn those flowers into profit
Jane Westoby
5 min read


AI for Florists - ChatGPT Prompts Every Flower Business Needs
Struggling to write captions, emails, or website copy that actually sounds like you? This blog shares the exact ChatGPT prompt I recommend to every florist and flower farmer who wants to stand out online. Whether you're just starting out or tired of AI that sounds like a robot in a flower crown, this guide will help you train ChatGPT to become your marketing sidekick — and finally build a brand voice you love.
Jane Westoby
4 min read


Cut Flower Vase Life & Conditioning Guide - How to Make Your Blooms Last Longer
Drooping flowers? Not on our watch. Master flower vase life & conditioning with this no-fluff guide to longer-lasting blooms.
Jane Westoby
2 min read


The Florist's Guide to Finding Dream Clients
Dream clients aren’t unicorns. They just need a way to find you. Here’s how to attract, book, and keep them — on purpose.
Jane Westoby
3 min read


How to Grow Snapdragons for Cutting: The Complete Seed-to-Vase Guide
Not all snapdragons are created equal. Learn how to grow tall, florist-grade blooms from seed to vase
Jane Westoby
4 min read


Is Your Website Working as Hard as You Are? Florist Website Tips
Tired of chasing flower sales in your DMs? These florist website tips will help your site convert while you’re sowing sweet peas.
Jane Westoby
4 min read


Top 10 Foliage Plants Every Flower Farmer Should Grow
Bouquets need more than blooms. These 10 powerhouse foliage plants add structure, drama & value to every stem you grow.
Jane Westoby
3 min read


Sowing in the Sunshine: Seeds to Sow Now for a Bloom-Filled 2026
Sow now, bloom big later. My go-to biennials & perennials for a jaw-dropping 2026 garden—while everyone else is still deadheading.
Jane Westoby
3 min read


Pricing Flowers with Confidence
Stop guessing your prices. Here’s how to add overheads to your flower sales without undercharging or overthinking.
Jane Westoby
5 min read


Planning for Profit: How Many Flowers Do You Really Need to Grow?
Think you need thousands of blooms to turn a profit? Think again. Success in flower farming isn’t about growing more—it’s about growing smart. In this blog, we break down exactly how many stems you really need to hit your income goals without wasting time, space, or sanity.
Jane Westoby
5 min read
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