Learn the simple break-even formula every flower farmer and florist needs to stop quietly losing money at markets and events. No complicated maths — just clear, practical guidance to help you understand your costs, set confident prices, and finally know whether your business is truly profitable.

Flower farming is more than sunrise harvests and pretty blooms — it’s a business. To make it profitable, you need to know your numbers. In this post, I’m breaking down the 5 key metrics every flower farmer should track. From cutting unprofitable crops to scaling your sales, these numbers will help you grow with purpose and finally turn those flowers into profit

Struggling to write captions, emails, or website copy that actually sounds like you? This blog shares the exact ChatGPT prompt I recommend to every florist and flower farmer who wants to stand out online. Whether you're just starting out or tired of AI that sounds like a robot in a flower crown, this guide will help you train ChatGPT to become your marketing sidekick — and finally build a brand voice you love.

Drooping flowers? Not on our watch. Master flower vase life & conditioning with this no-fluff guide to longer-lasting blooms.

Dream clients aren’t unicorns. They just need a way to find you. Here’s how to attract, book, and keep them — on purpose.

Tired of chasing flower sales in your DMs? These florist website tips will help your site convert while you’re sowing sweet peas.

Stop guessing your prices. Here’s how to add overheads to your flower sales without undercharging or overthinking.

Think you need thousands of blooms to turn a profit? Think again. Success in flower farming isn’t about growing more—it’s about growing smart. In this blog, we break down exactly how many stems you really need to hit your income goals without wasting time, space, or sanity.

June’s not the end of the season — it’s the start of next year’s blooms. Sow biennials now for stronger, earlier flowers.

Let’s cut to the compost: AI is not coming — it’s already here, and if you’re not using it in your flower business yet, you’re leaving...

Simple SEO tips for flower farmers to boost visibility, attract local customers, and grow online sales.

In this episode, I chat with Rainy from Cherry Tree Flower Farm about growing willow—from choosing varieties and planting cuttings.

Want to get more flowers without adding extra space? Learn how to maximize your flower yield with three simple but powerful techniques.

Thinking of starting a flower farm? In this episode, I chat with Jen from Life on the Lot about the real-life journey from allotment grower

You do need an idea of who who your customers are before you can know what to grow so read along to find your niche.

Propagation from tubers and cuttings will clone the parent, so all the new plants will be identical to the parent.  However, propagation fro

For most seeds, viability declines over time, meaning the percentage of seeds that germinate will decrease as they age.

Imagine a garden where your flowers never stop blooming, no matter how much you snip, welcome to the world of cut