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Pricing Flowers with Confidence
Stop guessing your prices. Here’s how to add overheads to your flower sales without undercharging or overthinking.
Jane Westoby
5 min read


Planning for Profit: How Many Flowers Do You Really Need to Grow?
Think you need thousands of blooms to turn a profit? Think again. Success in flower farming isn’t about growing more—it’s about growing smart. In this blog, we break down exactly how many stems you really need to hit your income goals without wasting time, space, or sanity.
Jane Westoby
5 min read


June is the new January - Biennials & Perennials to Sow Now to get a head start
June’s not the end of the season — it’s the start of next year’s blooms. Sow biennials now for stronger, earlier flowers.
Jane Westoby
3 min read


AI for Flower Farmers & Florists: Why It’s Time to Stop Ignoring the Robots
Let’s cut to the compost: AI is not coming — it’s already here, and if you’re not using it in your flower business yet, you’re leaving...
Jane Westoby
4 min read


SEO for Flower Farmers - How to Stop Hiding from Customers Online
Simple SEO tips for flower farmers to boost visibility, attract local customers, and grow online sales.
Jane Westoby
4 min read


Growing Willow: How to Grow, Harvest & Use Willow
In this episode, I chat with Rainy from Cherry Tree Flower Farm about growing willow—from choosing varieties and planting cuttings.
Jane Westoby
3 min read


How to Grow more on Less Space to Maximise Flower Yield
Want to get more flowers without adding extra space? Learn how to maximize your flower yield with three simple but powerful techniques.
Jane Westoby
4 min read


Starting a Flower Farm
Thinking of starting a flower farm? In this episode, I chat with Jen from Life on the Lot about the real-life journey from allotment grower
Jane Westoby
3 min read


Finding your Flower Farm Niche
You do need an idea of who who your customers are before you can know what to grow so read along to find your niche.
Jane Westoby
8 min read


Breeding Dahlias
Propagation from tubers and cuttings will clone the parent, so all the new plants will be identical to the parent. However, propagation fro
Jane Westoby
3 min read


How long do seeds last?
For most seeds, viability declines over time, meaning the percentage of seeds that germinate will decrease as they age.
Jane Westoby
3 min read


The Magic of Cut and Come Again Flowers
Imagine a garden where your flowers never stop blooming, no matter how much you snip, welcome to the world of cut
Jane Westoby
4 min read


Meet The grower - Slow Goose Flowers
Meet the growers who grow our seeds
Jane Westoby
1 min read
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